Who Drives You — and Why Hire the CEO?
Mardo Soo — CEO of Consulting24 since 2018 — drives you himself, subject to his calendar. Why hire the CEO to drive? Experience you can use while the city goes by: 500+ crypto licenses registered in Estonia and 20+ company formations in Panama under his firm, five years living in Dubai as a UAE resident, and the experience of buying property here himself. In the car you can talk legal setups — UAE, Panama, Estonia — taxes, structures and residency.
What "Private" Means Here, Operationally
Most services use "private chauffeur" as a synonym for "not a bus." Here it describes how the operation is built: there is one car — a black Mercedes-Maybach S-Class, the same one in every booking — and one driver at the wheel: a professional chauffeur, or Mardo Soo himself. Your booking never enters a marketplace, is never re-assigned by a dispatcher, and is never handed to whichever driver is nearest. The WhatsApp number is answered by a person who knows your booking because there is no one else it could belong to.
The Car, in Photos
Who Books a Private Chauffeur
Executives who want the same known car for a day of meetings. Family offices arranging travel for a principal. Founders spending a deal day between free zones, banks and lawyers — sometimes with the CEO of Consulting24 driving, so the hours in traffic become structuring hours. Whatever the day is, it stays inside one car and one calendar.
Discretion, Specifically
Discretion here is structural — no fleet system logging your movements, no rotating staff — rather than a marketing word. If your situation needs specific confidentiality arrangements, raise it on WhatsApp before booking and you will get a straight answer about what can and cannot be accommodated.
Rates
The private service books from the same published table as everything else — from AED 1,600 one-way to AED 10,000 for a 10-hour day. See the full price list, or hire a driver by the hour.
The Rate Card
Prices last verified: 27 August 2026
| Tier | What it covers | Price | |
|---|---|---|---|
| The Point-to-Point Door to door, any two points in the city | One-way within Dubai | AED 1,600 | Book → |
| The Airport Run Dubai to the airport, timed to your flight | One-way to the airport | AED 1,600 | Book → |
| The Consultation ★ The CEO drives; you bring the questions | 2 hours · AED 1,250/hour | AED 2,500 | Book → |
| The Working Half-Day Car and driver stay with you | 5 hours · AED 1,200/hour | AED 6,000 | Book → |
| The Deal Day Morning to evening, lowest rate per hour | 10 hours · AED 1,000/hour | AED 10,000 | Book → |
Prices per vehicle incl. driver — no meter, no seasonal asterisks. Full details on the prices page.
Private Chauffeur — Questions
What makes this a private chauffeur service?
One client, one car, one driver: a black Mercedes-Maybach S-Class that is never part of a fleet marketplace, a booking that is never re-assigned by a dispatcher, and a WhatsApp number answered by a person — not a call center.
Will I have the same driver every time?
There is one car and two possible drivers: the professional chauffeur, or Mardo Soo personally. Say at booking who should drive — and if continuity across bookings matters to you, say that on WhatsApp too.
Can you accommodate confidentiality requirements?
Raise the specifics on WhatsApp (+372 5815 5779) before booking — you will get a straight answer about what can and cannot be accommodated.
What does a private chauffeur cost in Dubai?
The same published fixed rates as every Consulting24 booking: AED 1,600 one-way within Dubai, AED 2,500 for 2 hours, AED 6,000 for 5 hours, AED 10,000 for 10 hours.
One Number. One Person Answering.
Send your date and timing — the reply comes from the owner of the calendar, not a call center.
WhatsApp +372 5815 5779 All chauffeur servicesThe chauffeur service is operated by Prime Consulting F.Z.E (Dubai, UAE) — a dedicated entity for the car business. Company formation and consulting engagements are delivered by Consulting24 (X24Consulting OÜ).