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Binance Launches UK Website in Accordance with Updated Crypto Advertising Regulations.

Updated: 7 days ago

To comply with the updated Financial Promotions Regime, Binance has unveiled a new domain tailored for UK users. Additionally, they've joined forces with Rebuildingsociety.com Limited to oversee the approval of their marketing and communication content. Being FCA-regulated, Rebuildingsociety.com is sanctioned to endorse crypto marketing materials as an 'S21 approver'. With this collaboration and the new domain, Binance is poised to deliver services in the UK in line with the latest crypto regulations.


Binance Launches UK Website in Accordance with Updated Crypto Advertising  Regulations
Binance Launches UK Website in Accordance with Updated Crypto Advertising Regulations


In alignment with the updated Financial Promotions Regime, Binance has taken several steps to ensure compliance and Binance has launched www.binance.com/en-GB, a domain specifically tailored for the UK audience.


With this new domain, UK retail users will experience a tailored platform.

Only products and services compliant with UK regulations will be displayed. These encompass:

  • Fiat and crypto deposits and withdrawals.

  • Spot Trading.

  • Margin Trading.

  • Convert.

  • NFT marketplace.

  • Binance Pay.

  • Crypto Loans.

  • Launchpad.


However, in accordance with the Financial Promotions Regime, certain products will be inaccessible for UK retail users, including:

  • Gift Cards.

  • Academy.

  • Research.

  • Feed.

  • Referral bonuses.


It's worth noting that the aforementioned changes will be effective for UK retail users starting 8 October 2023. Exemptions exist for certain users, such as institutional and professional investors, who won't be affected by these changes.

Binance's stance remains clear:

  • Global regulatory compliance is paramount.

  • Through partnership with Rebuildingsociety.com, Binance ensuring commitment to UK cryptocurrency regulations while delivering uninterrupted service to our community.

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