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After the pandemic: World’s leading digital bank

Citigroup is one of the most renowned investments and financial bank of America. To the utmost and uncertain pandemic crisis, stiffens the situation of every bank. And so, is the case with Citigroup. In advancement to the better opportunity, this bank has invested around $2.2 trillion for the 2020 project. The ultimate aim of Citigroup is to a partnership with the highest of technologies involved in multiple platforms such as social media, e-commerce, and the trending ones over the internet.



The moreover 70 percent payment of china has been held upon by Citigroup in the form of AliPay. It is the digital monetary payment exchange initiated and triggered by the Alibaba group. Apart from that, Line and WeChat are the other most used social apps, where Citigroup provides its digital mode of payment.


The mega-lender, most known for credit card offers, recently partnered with the highest running mode of exchange in India, Paytm app. It has also modulated Singapore’s chatbot to provide queries response on the messenger platform. The major stone turned up when the bank incarnated the ‘G-pay’ wallet system back in Nov 2019.


Citigroup has always enhanced itself in the newer version of digital exchange. But due to the ongoing COVID 19 fatal tragedy, the morale of the banking system has been drowning. The customers are more vulnerable to approach any credit difference. Everybody is preferring to act secured with smartphones tapering. They wish to ravish their financial activity in their hand.


This has never been the topic of hindrance before. The sudden situation aroused because of the coronavirus pandemic. Customers were forced to choose and rely on online financial deliverance due to the consecutive lockdowns across the world. With more of handle-free tools and mobile activity, it was noted that almost 84 percent of people in the USA have been doing bank check-outs via smartphones and their desktops. The quarantined ones are deemed to use Apple Pay. Yet! Another such country is Mexico, which saw 80 percent and above downloads of payment wallets. Past the end date of March, and until today, 116 percent online transactions have been surpassed with 78 percent digital payment till the date.


Jane Fraser, the president of Citigroup as well as CEO of its enormous consumer bank has been making a visionary design for the future.  Jane believes that banking ventures are trying their hard to be more constructive and provide simple and easy digital transaction methods to its customer. It’s unsure and not known, whether we will ever have the cure or vaccines ready to end this virus. Jane has been true to the Citigroup since 2004. She says we will certainly work out to our best of availability to millions of customers by partnering with many digital branches and thoroughly are trying to expand our network.


Citigroup ranks, 2nd in the Forbes list for bagging the title of the world’s best bank. Out of 23 countries surveys held, Citigroup stands in the 6th position with valuable customer feedback. Besides, it is also running successfully in retail durables in 19 countries.


Statista is a well-known market research firm with whom Forbes partnered to get the result of prominent and top banks as per the survey. Statista tends to hold the major ground of survey where 24 countries with above 40,000 people are question-checked with the current bank and customer relationship across and around each branch of all the 24 countries. The overall jurisdiction is done based on 5 pointers –trust, terms & conditions, digital services, financial advice, and customer services. Only the banks which numbered within 5 to 75 could hold the top bank position in each country.


The year, 2008 –not only saw the dropping interest rates amidst the banks. It also viewed the rapid growth of smartphone purchases which in turn reacted as their biggest competitors. As soon as the smartphone hits the world and people started to sleep with it day and night, the other tanks of web lenders started their journey of mobile payment accessibility. And this commoditized the world’s most favorable and biggest banks to accept its challenge. This virus is here, just to assure all the banks –No way! You will ever get back to your original version.


ING Group, based in Amsterdam is known to create a legacy of a digital technologized world. It has a drastic history for maintaining the aura of the banking industry in 1997 with the wake-up call from the internet arena. ING holds 100 branches in the Netherland and Poland. Also, it has been ranked in the top 5 amidst the countries which prefer desktop activities more. These countries are none other than Australia, Germany, and Spain itself.


Aris Bogdaneris is the challenger and market growth head of ING. He proclaims that ING handles aroun4-5 billions of contacts a year. He compares their digital services with Uber and not with any traditional bank approach. According to Bogdaneris, no matter where the location is, Uber has always out marked all. The same is with us; we want to provide a uniform online transaction platform for every individual in the world. Now, Bogdaneris is a bit of confused –either the physical distribution of ING will ever be held upon its place or not after the intensifying horror of virus lessen down.


The HSBC (Hong Kong and Shanghai Banking Corporation), Santander Group, and digital bank N26 are some of the prominent banks which have been marked as the top bank in Austria and Italy. It holds 2nd position in the banking sector of Spain and France while Germany has been listed on the 29th number.


N26 has been most favorable because it has no physical branches anywhere. In 2013, N26 was incorporated in Berlin, Germany. It operated commonly in the European zone, Switzerland, and the USA. The most benefiting factor about his neo bank is, it has an ATM withdrawal system been made available worldwide. In the recent past, it accumulated around $270 million at a round table D series, whose actual affirmations were $3.5 billion.


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